Monalisa Pandey
Marketing Strategist & Community Builder
Elevating brands through authentic connection and measurable growth. Driving growth through marketing, campaigns, and community engagement.
About Me
I am a proactive and passionate Marketing & Community Professional with 2+ years of experience in marketing, community building, influencer marketing, campaigns, content strategy, PR, and events.
I enjoy blending creativity and strategy to build engaging communities, craft compelling campaigns, and drive measurable results. Over the past few years, I’ve worked with startups, NGOs, and SaaS companies across India and the US, leading projects that included social media marketing, demand-generation campaigns, influencer partnerships, and brand-building initiatives.
Whether it’s designing go-to-market strategies, scaling interest-based communities, running influencer-led campaigns, or creating content that resonates, I thrive at the intersection of marketing, storytelling, and human connection.
Driven by curiosity and adaptability, I love experimenting with new ideas, tools, and platforms—delivering impact while continuously learning and growing.
My Philosophy: Connecting People, Driving Results
Passion for Impact
Transforming casual users into loyal advocates and customers through meaningful engagement.
Data-Driven Approach
Utilizing insights to understand audience needs and optimize strategies for maximum engagement.
Fostering Interactions
Expertise in cultivating genuine connections across diverse digital platforms.
Community as a Core
Believing that a strong, engaged community is the most powerful marketing channel for lasting impact.
Community Building Expertise
Strategy & Growth
Successfully built and managed online & offline interest-based communities, fostering hyper-engaged environments.
Engagement & Retention
Conducted interactive digital events like AMAs, webinars, and meetups, increasing community engagement by 30%.
Content & Moderation
Created strategic, purpose-led marketing content and built effective engagement strategies tailored for different communities.
Community Finder Tool
Developed the Community Finder Tool (MVP), a curated directory for users to discover communities by niche, region, and interest. Explore the tool.
Digital Marketing Acumen
Influencer Marketing
Led impactful influencer marketing campaigns with over 100+ creators across the U.S., U.K., India, and Western markets, acquiring new users through compelling storytelling.
Social Media Strategy
Managed and optimized social media presence, driving visibility and trust across target educator audiences. Check out FastIEP's Instagram:
Brand Partnerships & PR
Closed high-ticket brand deals at optimized rates using strong negotiation skills and drove strategic brand partnerships and PR campaigns.
Purpose-Led Content
Created strategic marketing content that resonates with audiences and drives real results, focusing on purpose and impact.
My Work Experience & Impact
Project A: FastIEP Marketing & Scaling
Challenge: To market and scale FastIEP, a consumer SaaS product for special education teachers in the U.S.
My Role: Led influencer marketing efforts and social media strategy for this mission-driven project, helping teachers save time.
Results:
- Scaled & market a consumer SAAS edtech product targeted at special education teachers in the U.S, U.K, and West.
- Led campaigns with 50+ creators across the U.S., U.K., and Western markets.
- Built strong, long-term relationships with micro, macro & mega influencers.
- Acquired new users through impactful storytelling and creator-led campaigns.
- Managed social media presence and drove visibility across educator audiences.
Project B: Anubava Community Building & Marketing
Challenge: To address urban loneliness by building interest-based communities.
My Role: Built and nurtured communities around solo travel, networking, wellness, and other interest groups.
Results:
- Delivered hyper-engaged communities with high participation rates.
- Designed and led full-funnel marketing strategies for events, tools, and community growth.
- Identified a gap and built the Community Finder Tool (MVP) to help people find quality communities.
- Boosted community engagement by 30% through tailored strategies and interactive events such as AMAs, webinars, & meetups.
- Built effective engagement strategies for diverse communities.
Skills & Technical Proficiency
Core Competencies
Marketing Strategy, Community Strategy & Management, Influencer Marketing, Digital Campaigns, Content Strategy, Social Media Management, Analytics & Reporting, Brand Storytelling.
Tools & Platforms I use
Notion, Canva, Google Suite, WhatsApp, Instagram, LinkedIn, Twitter, Reddit, Discord, Telegram
AI Tools
ChatGPT, Midjourney, Veed.io, Invideo, Gamma, NoteBookLM, Midjourney, leveraging artificial intelligence for enhanced productivity and creative solutions
Let's Connect
I am excited to discuss how I can help your brand achieve ambitious marketing goals and build a powerful community. Let’s build something meaningful — together.
Online Presence:
LinkedIn: Monalisa Pandey
Availability: Open to full-time roles, freelance, and project-based work in Marketing, Community Management, Influencer Marketing & Digital Campaigns, PR, Events, and Brand Partnerships.